Hal Mady
Side Project 01 - AI Video
The Brainstorm
Written and starring yours truly, the Google Creative Lab tasked us with telling a story using Google Gemeni Ultra ‘s video generation.
What we came up with was a hybrid of AI generated and live action footage, focusing on human storytelling and shenanigans that only AI could deliver.
Written by: Hal Mady
Shot by: Lorna Graham
AI generation: Lorna Graham and Ben Crispin
Side Project 02- Shenanigans
Duck, duck, duck, duck, duck, duck...
In the middle of my first year at the Brandcenter, I couldn’t get over this feeling that something was missing from my life. After some soul searching, I came to the conclusion that the missing piece was a bit of harmless shenanigans.
So I ordered 100 mini resin ducks with plans to hide them around Brandcenter. I’ve since planted over 750 of these lil’ guys, with goals
to break 1,000. Here are some of my favorite hiding places.
Side Project 03 - Dentwood Coffee Co.
Coffee-doodle-doo
So this is me dressed like a chicken, screaming my head off because of course that’s how you sell coffee.
This was our first live client, created for Richmond’s own Dentwood Coffee co. The coffee is actually fantastic, 10/10 highly recommended
Copywriter: Hal Mady + Greg Patterson
Art Director: Lorna Graham + Kaitlyn Gough
Director: Jon Ilbay
Side Project 04 - The Play
Three Sundays in September - Act 2 Scene 4
I wrote a play my senior year at Iowa. It didn’t end up getting produced or anything fancy like that, but it’s still something I work on from time to time. It’s based on my expirience living in a house with 4 other guys.
Each act is a Sunday in the month of September, as we grapple with hangovers, life, and romance. This scene is from “Ryan’s” plotline, recalling an awkward interaction as he struggles to come out to the rest of the roommates. If you want to read more, let me know!
Side Project 05 - Creative Writing
Doorframe on the Moon
Here’s a darker piece I wrote in undergrad, it started as an in class exercise where we listened to “La Vie en rose” by Edith Piaf. I went a little off the rails with it, but decided it was worth pursuing further.
When I say dark, I do mean dark.