lululemon
For centuries, women’s style has been boxed in by rigid rules.
It’s time for fashion that moves with her, because she already does.
Media
Integrated
Created with
Monica Bains (AD), Mahek Asher (AD), Taryn Spencer (ST), Amanda Lapin (ST), Nathan Sisack (CW), Juel Downing (XD)
OOH
DISRUPT POP CULTURE
Street artists in Times Square reimagine pop icons, challenging dress codes and inspiring women to break the norm.
DISCRUPT TRADITION
Weddings have rules. We’re breaking one. We’ll cover the wedding if the bride wears lululemon, comfort from ‘I do’ to the dance floor.
DISRUPT SPORTS
A $1,000 fine for leggings on the green? We’re teaming up with Nelly Korda to challenge the LPGA’s outdated dress code.
Every fine she gets, lululemon stands with her—and all women in sports.
DISRUPT SPORTS
Red Carpet rules say glam. Cynthia Erivo says lululemon, showing up in all-green for Wicked: For Good to prove we’re unafraid to challenge the code on culture’s biggest stages.
